APP STORE DOWNLOAD RATE ANDROID
If we look at the number of Apps, it’s estimated by Xyologic that Google’s Android Market App store will host the same number of Apps by August 2012 (680,000 each), and as we’ll see later, for brands seeking a quick route to market on Apps, Android offers some distinct advantages over Apple. Apps have made a healthy contribution to Apple’s revenues, generating an estimated $6 billion, comprising the 30% Apple takes in the cost of App downloads, charges from in-App payments, and revenue from iAd, its in-App advertising business that is still finding its feet. Apple’s App store has now reached 25 billion downloads, tracking at 1 billion downloads a month, a figure nine times greater than McDonald’s sells burgers. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck speed.Īpps are a truly global phenomenon, with mass consumer appeal. The top 1% of app publishers generate 93% of the revenue across the App Store and Google's Play Store, according to a 2019 estimate from Sensor Tower, an app analytics firm.A breakdown by country of the most popular app download services to help make the business caseĪs you hear so often, “there’s an App for that”. But apps are a winner-take-most business, according to analysts. Starting this year, Apple is charging smaller developers who make less than $1 million per year on Apple's platforms 15%, instead of 30%. The apps that make the most money on the App Store are usually games, which aren't subscription-based, but monetize through in-app purchases, which are billed by Apple at 30%.
APP STORE DOWNLOAD RATE SOFTWARE
Analysis by RevenueCat, a company making software to help Apple developers to bill subscriptions, found that only 16% of apps that it works with manage a "take home" rate above 75%. In 2016, Apple said that apps on the second year of a subscription only have to pay 15%, and Apple executive Eddy Cue emailed Amazon CEO Jeff Bezos in 2016 suggesting Apple would take a 15% fee on subscriptions that signed up through the Amazon Prime app to get a deal done, according to an email released by the House Antitrust Subcommittee last year.īut as an assumption, 30% for Apple's take is closer than 15%.
Sensor Tower, an app analytics firm, estimates that the App Store did $72.3 billion in sales 2020. There are some exceptions to Apple's 30% cut of digital sales, and Apple's figures are rough, which means that Apple's App Store total sales is likely even higher. If that's equal to 70% of App Store sales, then the App Store grossed around $64 billion last year. According to a press release on Wednesday, Apple has paid developers $200 billion since 2008, up $45 billion from the figure that was announced in January 2020. Using those numbers, it's possible to back out roughly how much revenue the App Store generated based on how much Apple paid to developers in any given year. Instead, since 2013, it has released data points in January that include the total that Apple has paid to developers since the beginning of the App Store in 2008. Apple has denied that the App Store is a monopoly, and is currently fighting Epic Games' allegations in court.Īpple doesn't disclose how much revenue its App Store makes per year. Apple is being sued on antitrust grounds by Epic Games, which wants to avoid paying Apple 30% of sales from its games for iPhones, which it calls unfair. Apple recently altered its fee structure, and now it only takes a 15% cut from companies that generate less than $1 million in the App Store.Ī congressional subcommittee found in 2020 that Apple has monopoly power over iPhone app distribution, which it said gives Apple outsized profits. Apple charges 30% for digital sales through its platform, with a few exceptions. The money that Apple makes from its App Store has become a flash point for critics of Apple which argue it has too much power. It's reported as part of Apple's Services division, which reported $53.7 billion in sales in Apple's fiscal 2020, which ended in September. App Store revenue grew 28% in 2020, up from 3.1% growth in 2019, according to CNBC's analysis.Īpple's App Store is a core growth area for the company.
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